Enterprise Content Management is at the core of guaranteeing SharePoint is a useable and valuable information management system. Content types allow us to define reusable content for our sites and site collections to guarantee that users are utilizing the same templates and content definitions across all information. Out-of-the-box, Site Columns and Site Content types have a deployment boundary of Sites and Site Collections. If we want to guarantee that the content is available across the entire farm, we must syndicate the content types using a Content Type Syndication hub. Content Type Hubs enables administrators to create new content types and then make them available to other SharePoint site collections in the same or different web applications or across farms. This is a publisher-subscriber model, where content types are published by the Content Type Hubs using the Metadata service and subscribers are the web applications in the SharePoint Farm. Finally, all the site collections in the web application which subscribe to this Metadata service will get this content type. In this session the attendee will learn what content types are and the value they return in SharePoint as well as how to create, deploy, and manage content types.